FUSION ENTERS THE ENERGY DRINK MARKET IN A RECORD 3 MONTHS
CLIENT OVERVIEWFusion is a new go-to premium energy drink with a superior sensory profile and aspirational lifestyle positioning that was initially only available in bars and restaurants.
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challenge
NEW PRODUCT LAUNCH
Create and implement a commercialization plan that introduces Fusion into the retail channel and drives brand growth in Florida and into the southeast markets.
Create and implement a commercialization plan that introduces Fusion into the retail channel and drives brand growth in Florida and into the southeast markets.
solutions
- Define the sales and marketing strategies to launch Fusion in southeast retail markets.
- Develop and validate impactful packaging that is unique and appealing.
- Implement an introductory rollout plan to drive profitable sales with limited resources.
- Provide strategic planing and forecasting processes, working closely with the co-packer and distributors to ensure retail inventory and timelines are met.
- Develop and manage brand support budgets and financial projections to ensure the Fusion product portfolio met or exceeded established targets.
- Conduct category assessments and develop flavor profiles that drive incremental, profitable sales in the energy drink category.
results
- Successfully launched the Fusion brand into retail markets, and within just 3 months, gained placement in over 1,000 points of distribution in a 5-state market.
- Secured secondary placement in targeted retail outlets, gaining an additional 500 points of distribution in cooler sections.
- Aggressively grew customer sales revenue year-over-year with strong margins and significantly increased unit sales for both dry and cold placements.
- Established a loyal retailer and distributor base.
- Exceeded brand metric targets and built consumer loyalty and advocacy.