Betsy's Best becomes a national, award winning leader
Client OverviewBetsy's Best is a gourmet nut and seed butter company with a strong product proposition that was initially only available in a single retailer.
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challenge
TRANFORMATIONAL GROWTH
Develop and execute a go-to-market plan that successfully expands Betsy's Best points of distribution and drives brand growth in brick and mortar retail, online and foodservice markets in the United States.
Develop and execute a go-to-market plan that successfully expands Betsy's Best points of distribution and drives brand growth in brick and mortar retail, online and foodservice markets in the United States.
solutions
- Defined the corporate vision, business strategy and operating structure including sales, marketing and supply chain.
- Implemented a national rollout plan for profitable sales with limited resoures.
- Redefined the company's go-to-market strategy utilizing a results-oriented, customer centric approach to drive awareness, conversion and loyalty.
- Developed a new digital platform including content mangement systems, lead generation and online order capabilities.
- Provided strategy planning and forecasting processes to recruit and manage co-packers and fulfillment centers.
results
- Transformed the organization from a small, regional player to a national, award winning leader with 2,600 points of distribution in prominent grocery retailers and a category front runner on Amazon.
- Aggressively grew revenue year-over-year with strong margins.
- Propelled brand metrics and equity to all time highs.
- Drove sales across distribution channels through customized programs and assortments.
- Established a devoted and engaged consumer base.